The Museumplein Ice Rink is one of the most special winter destinations in Amsterdam. Every year, tens of thousands of visitors—ranging from families and tourists to schools and companies—skate in front of the Rijksmuseum. It’s a place where sport, culture, and gezelligheid come together in the heart of the Museum Quarter.
The Museumplein Ice Rink offers a variety of collaboration opportunities. From full partnership packages to customized solutions, we are happy to explore how your brand or organization can best connect with the winter atmosphere at Museumplein. This could include on-site visibility, involvement in activities, or a meaningful collaboration aligned with your mission.
Bekijk de partnership presentatieAs a partner, you have the opportunity to connect your brand to this unique winter event—not through standard sponsorship, but in a way that suits your product, service, or message. Whether it’s visibility at the ice rink, an activation in our hospitality area, or a collaboration focused on sport and education, together we’ll find the right approach.
We don’t believe in a one-size-fits-all approach. Every collaboration is customized. Together with our partners, we create packages or activations that truly align with their objectives and enhance the visitor experience at Museumplein.
De Schaatsbaan Museumplein werkt samen met de Sven Kramer Academy om zoveel mogelijk kinderen en volwassenen kennis te laten maken met schaatsen.
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Heineken zorgt dit winterseizoen voor gezellige borrelmomenten op de Schaatsbaan Museumplein.
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Coca-Cola brengt verfrissende drankjes en een vleugje extra magie naar de ijsbaan in hartje Amsterdam.
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